Product Design Case Study - Boulder Bound
Introduction
Being part of the brazilian climbing community, I often come across discussions regarding
the difficulty of purchasing sports equipment. When I realized the enormous importance
of a good user experience design on sports e-commerce sites,
I decided to apply my experience as a visual designer to address these problems.
Problem:
Inefficiency in finding the desired product - too much time invested in research and discussions.
Objective:
Design a simple and efficient user flow,
while keeping detailed product information and increasing the sense of community.
Role
Duration
Tools
Figma, Photoshop, Mural,
ChatGPT e Midjourney
3 weeks
Product Designer
Process:
I approached the creation of the website using the Design Thinking methodology,
dividing the process into 5 steps: empathize, define, ideate, prototype and test.
​I interviewed 10 sports colleagues to understand
what the consumer journey was like and how it could improve.
With this information, I decided that the points I should focus on
were the simplicity and efficiency of the user flow and the integration of other climbers' opinions.
I avoided crowded menus that make navigation tiring
and opted for inviting boxes and carousels focused on the main categories accessed.
​
In order to make product comparisons more practical, I implemented a system of subcategories
on the product cards themselves, removing the need of accessing product pages to view simple information.
​
I emphasized the community area by using a complementary palette
and encouraged browsing other users' reviews, which usually only appears on product pages.
After sending the prototype to colleagues who participated in the research and other friends,
I changed some design details, such as reducing the use of blue in some elements.
​
Additionally, I realized the need for a more conventional menu structure
for more familiar users who have a more specific goal in mind.
To address this issue without giving up on the simple top menu I added the side menu,
which doesn't clutter the page when closed, but can be really practical when used.
